HWA SOOK LEE HOME SHOPPING LABEL

Bora is proud to have launched her new home shopping label “Hwa Sook Lee” in Korea. The launch was televised in October 2006 on the home shopping station "Woori" to a potential audience of 50 million Korean citizens.

The launch was a great success as shoppers jumped at the chance to order Bora’s lastest fashions, designed specifically for the Korean market with the more mature customer in mind.